Two-Sided Custom Pickleball Paddle: Double the Wow, Same Price

Executive Summary

This is simple: with Lumo, a two-sided custom pickleball paddle costs the same as single-sided. Put the hero visual on one face and the personal line on the other—birthdays, anniversaries, thank-yous, new-home gifts, client days, offsites—without paying a “back-face fee.”

Why that matters right now: U.S. physical-activity participation reached about 247.1 million people in 2024, and pickleball is one of the biggest drivers of that boom (SFIA Topline Report; TIME coverage). In other words, your gift isn’t a novelty—it’s a weekly companion. And for marketers or team leads, branded merchandise keeps proving its value on recall and cost-per-impression (ASI Ad Impressions; PPAI Sales Volume).

Design your paddle (two sides included) →

Why Two Sides Win (and Why “No Extra Cost” Changes Everything)

1) One paddle, two stories—no compromises

Most gifts force you to choose: logo or message; art or name. Our pricing removes the trade-off. Put your hero visual on one side (brand, team, city) and a human touch on the other (name, year, inside joke). You get the flip-moment reveal without the “that’s extra” sting.

2) Real-world use beats novelty clutter

Pickleball is everywhere—parks, rooftops, rec centers, company courts—so a paddle sees action long after the gift-wrap is gone. SFIA confirms the participation surge continues into 2025 (SFIA Single-Sport Reports), and mainstream outlets call pickleball a standout driver of America’s activity wave (TIME).

3) Better value per impression

Promotional research shows physical gifts are kept, used, and remembered—yielding cost-efficient impressions over time (ASI Ad Impressions Study). Industry sales and outlook data from PPAI echo continued confidence in physical brand touchpoints because they work (PPAI 2024 Sales Volume Report).

4) Personal gifts that feel custom, not cookie-cutter

Birthdays, weddings, housewarmings, new jobs—double-sided lets you do a bold visual and a clean, heartfelt line on the same gift. High-use + high-sentiment = the paddle they show off at the courts.

5) Team days without the budget bloat

If you’re buying for a group, you shouldn’t be taxed for adding a second face. Keeping two sides at one price lets you stretch into extras—court time, snacks, a quick clinic—instead of burning budget on printing the back. That matters when procurement wants ROI proof and you can point to an item that’s used regularly (ASI).

Personal Gifting: Moments That Stick

Birthdays & milestones. Front: a full-bleed photo or pattern they love. Back: their name, the year, or a short line that makes them smile.

Weddings & anniversaries. Front: venue or destination artwork. Back: names + date. A keepsake with a life beyond the mantel.

New home, new city, new chapter. Front: skyline or color story. Back: “Welcome to [City], [Name] — [Year].” They’ll use it at community courts and meetup nights as participation expands (SFIA).

Thank-you gifts (coaches, teachers, mentors). Front: school, club, or cause motif. Back: “With gratitude — [Name/Team].” Practical, personal, memorable.

Teams & Community: Shared Identity, Shared Fun

Offsites and retreats. Two-sided paddles create a moment the second they’re unboxed: event mark on the front; individual names on the back. Cities and workplaces continue adding courts, making it easy to turn a 90-minute slot into social glue (TIME; example destination boom: Austin ranks #1 for pickleball).

Internal leagues & charity ladders. Front: season or charity mark. Back: employee name or department. Weekly play equals ongoing impressions and organic photos—classic low-cost, high-repeat-touch visibility that promo researchers love to quantify (ASI).

Client appreciation days. Front: your brand system. Back: city/date or the client’s team name. The social nature of play gives the gift legs well beyond a one-and-done lunch, and industry sales data suggest marketers continue allocating budget because physical touchpoints sustain recall (PPAI).

What You’ll Love (Personal Buyers)

• It feels custom: not just a logo—your moment on the back.
• It gets used: neighbors, leagues, weekend rallies.
• It photographs well: flip it for the reveal shot.
• It’s cost-smart: second side is included.

What Your CFO Will Love (Bulk Buyers)

• Unit price certainty: no surprise upcharges when you add names on the back.
• Better ROI story: recurring use + social visibility beat disposable swag (ASI).
• Budget goes to the experience: coaching, venue, snacks—not a back-side surcharge.
• Positive trend cover: activity surge keeps usage high (SFIA Single-Sport).

At-a-Glance: One-Sided vs. Two-Sided

Quick Ordering Flow (Zero Guesswork)

1. Choose quantity and upload assets (photo, logo, short message).
2. Tell us how to split the faces (e.g., front = art, back = name/date).
3. We prep and print—both sides included.
4. Enjoy the unboxing flip-moment—and the weekly use afterward.

Customize your paddle (two sides, same price) →

Proof in the Trendlines (for the data curious)

Need numbers to nudge a budget holder? The participation surge is well-documented: SFIA reports widespread activity in 2024, with pickleball highlighted as a standout growth engine (SFIA Topline; TIME). SFIA’s 2025 single-sport release confirms continued momentum for pickleball specifically (SFIA Single-Sport Reports). And the promo industry’s own data underscores why tangible gifts like paddles keep showing up in plans (ASI; PPAI 2024 Sales).

Media and local snapshots point to infrastructure and destination growth that make on-court use even more likely—e.g., Austin ranked the #1 pickleball destination in the U.S., reflecting facility expansion and community engagement (MySA).

Key Takeaways

• Two sides, one price: you get a hero face and a personal face without paying more.
• High-use gift: pickleball’s surge keeps your paddle out of the drawer and on the court (TIME, SFIA).
• Better value per impression than most novelty items (ASI, PPAI).
• Perfect for both worlds: deeply personal gifts and budget-smart team buys.

FAQ (Short & Honest)

Do you actually print both sides for the same price?
Yes. With us, two-sided decoration is standard—no back-face surcharge.

Is two-sided overkill for a personal gift?
No. It’s the secret sauce. Big visual on the front, heartfelt line on the back. Same price.

Can each paddle have a different name/date?
Absolutely. Batch personalization is supported—still no extra to use the second face.

What if I’m buying for a team?
You won’t get dinged for the back. Stretch the saved budget into venue time or a mini-clinic—people remember the experience.